India Luxury car maker Volvo Auto India has set a target of 35 % growth in sales in 2013 by selling 1100 cars in the country. The sales stood at 821 units in 2012 and 320 units in 2011. The company’s market share in the luxury segment rose to 2.8% 2012 from 1 % in the previous year. “We hope to achieve a market share of 15% by 2020”, said Tomas Ernberg, managing director, Volvo Auto India. The company achieved major success in improving sales in the Hyderabad market.
The same promotional activities would be copied in other South Indian markets like Kochi and Chennai, he said. Company’s new car V 40 Cross Country would be launched in the Indian market by the third quarter of the current year. The company opened its first service facility in Kochi. By the end of the year the company will have 13 to 14 service centres in the country.
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