Bharti Airtel is in $10.7 billion talks with Zain to buy most of the Kuwaiti telecom’s cellular assets in Africa — the Indian firm’s third attempt to gain a foothold in the region.

The deal, if clinched, would be India’s biggest overseas acquisition since Tata Steel’s $12 billion purchase of European steel maker Corus in 2007.

Mobile subscriber additions are running at a monthly average of about 15 million in India, making it the world’s fastest-growing wireless market. The rapid pace has attracted new foreign operators such as Telenor and Sistema, making competition more intense.

Call charges have fallen sharply, to as low as a fraction of a US cent per minute, squeezing margins and clouding earnings growth potential.

Bharti reported its slowest profit growth in more than three years for the December quarter, and average revenue per user (ARPU) — a key operational gauge — fell 29 per cent to 230 rupees ($5). The market is also showing early signs of saturation, with penetration reaching about 45 per cent.

To beat the slowdown, Bharti has been scouting overseas, with a focus on high growth-potential emerging markets. After failing to get a deal with South Africa’s MTN Group, the company has set up a new unit to drive overseas expansion. It also agreed last month to acquire control of Bangladesh’s Warid Telecom.

Africa is attractive for Bharti as the mobile user base is low there, with just over a third of the population having a mobile.

Zain’s 15 African operations included in the deal have a combined user base of about 42 million, and the operator is No.1 in 10 markets, ranking second in another four, according to brokerage reports. ARPU in these operations ranges from $3 to $25, with 10 of the 15 having higher ARPU than Bharti.

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