The Sir Richard Branson-owned Virgin group is launching the Virgin Mobile brand in India in association with Tata Teleservices
India has the lowest tariffs in the world. With Virgin getting into the game, things are expected to get more competitive. For instance, subscribers on Virgin will be credited 10 paise for every one minute of an incoming call.
This amount can be used to make calls, send text messages or avail of value added services. “We will bring in 10 telecom industry firsts’ to the Indian market,” the Virgin group chief said.
Referring to the venture, Branson said, “We have been working on this for a long time. This is Virgin Mobile’s seventh launch globally and Virgin’s largest investment to date in India.” He, however, did not reveal the financial details of his tie-up with the Tatas.
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