Dabur gets into retailing with New U

Tata (Trent), Reliance (Fresh), Birla (More) and now Dabur (New U), the retail revolution is at full steam. How much will this affect the neighborhood mom and pop stores is something that only time will tell. As for the consumer, its never been so good. Enjoy.

dabur new u

Dabur’s first retail store will open for business on Thursday (today). Branded New U, Dabur hopes to take the business international.

It is the new kid on the block! Dabur’s first retail store New U opens in Delhi on Thursday. With a target of 75,000 sq ft retail space by 2009, the company aims to have about 25 stores within a year. Dabur’s retail venture is being operated out of a wholly owned subsidiary called Health & Beauty Stores Limited. Dabur India will invest Rs 140 crore towards its retail foray by 2010. Its next stop is the new Hyderabad airport, and the company may look at taking its venture overseas as well.

Peter Baker, CEO, H&B Stores, said, “Our parent company has operations overseas. There are opportunities for such a format in other countries. So yes, there is that possibility.”

Dabur aims at touching Rs 1,000 crore in revenue from H&B stores by 2010. These stores will be company owned and operated, however, Dabur India will not invest in real estate, but lease out space. New U stores will have about 20,000 SKUs from not only the Dabur house but other leading FMCG players as well.

In a month’s time, the company will launch private labels in the personal care category. According to the company, these will be sourced from Thailand and China and will be 20-25% cheaper than other products available in the market.

Taking a cue from Hindustan Unilever’s foray into beauty saloons, Dabur will set up beauty parlours in stores as well. The first one is likely to open within a month.

Above news courtesy: Moneycontrol
Picture source: Blogger-Progress



  1. Ottayan says:

    So many? What are their USP’s?

  2. Liju Philip says:

    Dabur plans to hawk all its brand at the new store. Also they confirm that they will be stocking their rival brands (hindustan lever, marico etc) too.

    So, lets see how things pan out. As for the consumer, its more choices.

  3. Ottayan says:

    Lets hope the farmers are benefitted.

  4. Liju Philip says:

    am sure the farmers will surely benefit from the retail revolution. what the govt failed to do over the past 60 years will be done by the private sector. lets hope so.

  5. steve says:

    hi , can i get these in U.S too ?

  6. steve says:

    hi , can i get these in U.S too ?What are the other products you are planning to launch soon ?

Comments are closed.