Cafe Coffee Day, Barista Have No Plans to Take on Starbucks’ Killer Pricing

Undeterred by the entry of iconic US-based coffee chain Starbucks at competitive prices, entrenched players such as CCD, Barista and Costa Coffee are unlikely to go in for price war, and plan to continue with differentiated pricing strategy. Starbucks, which debuted here over the weekend, said it will follow low pricing strategy across all its…