TCS Launches Blockchain-based Multi-brand Customer Loyalty Platform on R3’s Corda

Tata Consultancy Services (TCS) , a leading global IT services, consulting and business solutions organization, announced the launch of a next-generation blockchain-based multi-brand customer loyalty platform using R3’s Corda. The rise and popularity of customer loyalty programs have brought clear benefits to customers and brands, improving customer retention, driving higher cart values and helping brands…