It’s a cellar’s market. For ages, savvy oenophiles have made huge sums off smart investments of collector bottles. A new platform, Vinovest, is looking to woo greener drinkers by guiding users through investing in managed portfolios of investment-grade fine wines. Fine wine is generally a precarious market to invest in. The $5-billion dollar resale market is unfriendly to those without deep wine knowledge and monetary resources. There are broker fees and auction house commissions for authenticating wines (the wine industry has an infamous forgery market, best documented in the 2016 film Sour Grapes). Wines must be kept in climate-controlled rooms; costly to install and maintain.