Louis Vuitton Acquires a Massive 549-Carat Rough Diamond From Botswana

Louis Vuitton has another monster-size rough diamond on its hands. Earlier this year, the Parisian luxury house announced it had acquired the second largest diamond on the planet, known as the Sewelô, that weighed in at 1,758 carats. The maison followed up today with news that it has acquired a 549-carat rough diamond, named the…

Louis Vuitton Buys Worlds Second Largest Diamond For Millions of Dollars

Louis Vuitton has made a splash as it showed off its latest purchase: the worlds second largest diamond. The LVMH-owned brand, which announced last week that it was the new owner of the 1,758-carat Sewelô, displayed the glinting, blackened stone at its Place Vendôme store in Paris. The company has not revealed how much it…